Author: assykay

Logo Design Tutorial

Logo Design Tutorial

Logo design is the process of creating a logo, which is the most important aspect of your brand. From arranging icons, shapes, text and color, a logo design creates a unique brand that connects the essence of your brand. Your logo design is the first impressions  of your brand identity.

Making a great logo is simple especially when you have the correct tools to use when designing. In this article we will show you how to make a great logo.

Before we start to design a logo we need to learn about colour theories, typography shapes and symbols. This is important as it will make the the process simpler.

 

Research

When creating a logo, the first task should be to research and see what other companies or brands have created in terms of awareness and creativity. Look at the top company logos, see sources of inspiration. Observe when you are on the go, look at surroundings. Anything that you like can be the first step towards the perfect logo.

Your logo should be effective and unique. Keep it simple do not over complicate things as you will end up going in circles and wasting precious time. Remember the end product must always be easy to understand and clear.

Most designers like doing logo sketches, this may be interest of you, but if you are not a great free hand drawer then it can be difficult, however attempting to sketch a logo by hand can at times be inspiring.

 

Tips & Tricks

 Make your logo clean and simple by only using max two fonts.

Use standard fonts rather than the fancy fonts as keep in mind you’re looking for a professional unique touch.

You’re logo should be telling a story. A well crafted logo feature should identify a hidden and obvious story.

Keep elements spaced out. Do not cramp everything in one area.

 

Use a maximum of three colours. Colours that are easy on the eye.

 

 

Creating a logo with Design Studio Pro

If you do not have this software, you can purchase from the following links:

UK – LOGO DESIGN SOFTWARE


US – LOGO DESIGN SOFTWARE


GLOBAL – LOGO DESIGN SOFTWARE


 

Learning Modules (Summary)| L1

Learning Modules (Summary)| L1

Here you will find the step by step of the whole module content:

Module 1: Logo Design

The first thing we need to do is come up with a brand name. Once the name has been decided we can create a Logo based on the company brand name.

Module 2: Hosting & Domain

In module 2 you will learn how to setup hosting account and domain name.

Module 3: Web Design

Module 3 we will cover steps of web design using WordPress.

Module 4: SEO Optimization

Seo is an ongoing learning curve; we will learn on-page seo, off page seo, backlink building and content writing.

Module 5: Marketing

Learning the digital marketing skills using paid advertising and organic search optimisation

Module 6: Income Revenue

Ways of making money from your website, plus additional ways of making money using your niche for affiliate marketing.